~ Selling BCP to Management ~
Gaining management buy-in can be a challenge for the planning professional, and the problem most often is in the presentation:
Planners don’t sell the concept of BCP in a way to which executives can relate.
This is an enhancement of a highly successful session from a previous CPM conference. In this session, learn how to handle objections, reference sell, understand the implications of Sarbanes-Oxley, tout BCP as another form of insurance, and gather allies within your corporation, develop a BCP ROI with actual numbers, and use the Internet to increase BCP awareness in order to obtain executive support for your corporate BCP efforts. For the first time ever you will receive a CD with a BCP ROI formula that you can actually use.
You will receive Power Point Charts that you can actually use with Executives responsible for HR, Security, Manufacturing, Sales, Marketing, and IT. You will be able to present why IT is an important SUBSET of BCP, but just that a subset.
